A woman walks into a convenience store outside Portland, and asks the guy behind the counter to get her some fags.

The guy frowns and looks at her more closely. There’s a kind of manic look behind her eyes. She wants him to get her what?

“Smooth, if you’ve got ’em, love.”

The guy’s new to the job. He’s just beginning to think he should have borrowed his girlfriend’s copy of Fifty Shades of Grey because he’s out of his depth here. Then he relaxes. That voice… he didn’t notice the accent. She’s a foreigner. That’s why she doesn’t make sense. Spanish he could’ve handled — passably —but understanding this lady is going to be a challenge. She’s talking British!

Okay, I’m sure you’ve heard that confusion before, but for all that advances in communication and globalization is shrinking the world, many language differences stubbornly exist between various forms of English. Most of them, we already know about. Okay, so the British usually call their cigarettes ‘fags’. Despite the contrived little scene I painted there, I think most real Americans know that. Same as Brits are familiar with the word ‘diaper’ even though we never use it ourselves.

But there are more subtle differences that aren’t so well known. Some are easy enough to work around, and some are definitely not. I’ll give my favourite examples tomorrow.

This isn’t merely an amusing source of anecdotes for Greyhart Press (although it is that too!) because some of our authors are British, I’m British and I have a hand in all the books, and yet about 75% of our readers are American. We sell in Canada too, and one of our authors is Canadian (Hi, Elaine!).

Traditional publishers usually solve the problem of how to sell British authors in America by producing a separate American (or International) edition. It’s not just spelling ‘color’ rather than ‘colour’. As an example, here’s a list of some of the other changes made to the Harry Potter books.  But in traditional publishing you get to put physical books in stores, and can be fairly sure about which version gets distributed to which region. That’s not always so easy with eBooks.

Interestingly, it doesn’t work the other way around. It is very rare for adult American fiction to be translated into British English by major publishers, but they are nearly always given a different cover. Here are some examples.

Here at Greyhart (until now) we’ve always produced single editions of our books for sale worldwide. Here’s why:

Cost

Not just money to pay for additional editors but time and energy. We’re a small publisher working at full capacity. To produce two (or more) versions of every book would inevitably mean we would publish fewer books each year, and make less revenue from each. That’s not good for anybody (unless you really hate our books!)

It’s insulting!

When I set up Greyhart Press I was more worried about the Briticism thing. I asked a lot of American readers whether they were put off by books written in British English. I got a remarkably consistent response that went something like this:

 No! We’re adults! Don’t insult us by assuming we fit the caricature of idiots who’ve never heard of the UK.

Okay.

And another thing…

Yes?

Brits writing scenes set in America had better get the details right. Most of them can’t do it; they come across phony and I have no intention of reading phony writing.

Despite the fact that big traditional publishers don’t trust adult Americans to be able to read British English, for the most part the idea that changing the spelling and idiom is not important (or, at least, not as important as writing exciting stories and memorable characters) has been borne out by our experience.  We think… It’s difficult to know for sure because we don’t usually get direct feedback from our readers (though we’re always grateful when we do, good or bad).

So far there has been just one incident where a reviewer on amazon.com complained that one of our books was full of spelling mistakes. In fact, it didn’t have any mistakes, unless you were using an American dictionary. Amazon took up the complaint and forced us to correct and republish the book, which was a bizarre experience. This part of Amazon is based in India. So we had this international merry-go-round where Indians (who didn’t seem to know much American English) were pushing me to correct a British English story to satisfy an American English reader (at least, I interpret that as the most likely explanation… the complaint might have been simply malicious) but none of the Amazon guys could actually point to a word that was misspelt.

 Getting egg on our face.

American version on amazon.com

JK Rowling might have gotten away with it for her Harry Potter books, but teaming a British author with an American editor and vice versa can go horribly wrong, especially if the author is trying to finalize books in several languages simultaneously.  An example I often came across when I first looked into this was Sugar & Spice by Saffina Desforges.

This was a British crime thriller that did very well indeed in the UK but wasn’t selling so well in the US. So the author ‘Americanized’ the words and switch the setting from England to America. Some people said the rework was successful , many did not. I found this amazon.com review interesting because the reviewer said it was a great story but was so put off by the translation that they bought and enjoyed the British version, which they went on to recommend.  The reviewer is then attacked in comments to the review.

Wait a minute!

Americans can’t buy the British version, because that’s on amazon.co.uk. Right?

British version, also on amazon.com

No, there is another version of Sugar & Spice also on amazon.com but this version is in British English and set in England.

The author complained online that they had attracted hate mail for trying to con readers into buying  two versions of the same story. I’m convinced that wasn’t the case. The book has been highly successful but I felt sorry for the author to get embroiled in this.

It does illustrate the potential for getting egg on your face. That’s even more true with eBook publishing. In some cases there simply is not the option to sell one version of an eBook in one country and another version elsewhere. And I don’t want us to attract hate mail by being accused of conning readers.

 So what do we do?

For adult fiction, I have no current plans to publish other than a single international version.

What that means for each book’s editing varies from story to story. Between our editors and beta reader teams, most books will be read by individuals from a range of countries. That can alert us to terms that don’t translate well between countries. We might leave it in, at a little subtle contextual explanation, or make an alternative word choice.

Often we will find that a reader will flag up a word as not one used in their country but on closer inspection, there it is in the dictionary. What we often detect is that a word might be valid in American and British English, but usage is more common in one than the other.

I’ll start giving my top-10 examples tomorrow (I did… click here)

Juvenile / Children’s Fiction

The eagle-eyed among you will have spotted that I keep adding the qualifier ‘adult’ in this post.

That’s because despite all I’ve just written, we are in the process of rolling out an experiment: how to publish a British and a separate international version (which really means, American) of the same book. We will tread very carefully, but we’re going to give it a go because I don’t believe the admonishment to treat people as adults works as well for fiction written for children. Where we can’t separate British from international distribution, we will distribute only the international version.

Outside of Greyhart Press, almost all the books I read are children’s books.I read them to or with my son. Unlike adult books, many children’s books written in American English are translated over here into British English. Admittedly, with YA books we’re pitching at a slightly older reader, but I don’t want linguistic differences that an adult reader might skip over to trip up more inexperienced readers. I want them to be immersed in the story. What we won’t do is change the settings. Most of the stories we are preparing are set on far-off worlds in any case.

We already have a YA imprint called the Repository of Imagination, which is currently only selling the ‘robot-runs-amok-in-Cardiff’ story called Crank Tech One: Destruction by Colin R. Parsons. Currently it’s only on sale in the UK Kindle store (there’s also a paperback sold in the UK by Tallyberry Publishing). We’re just about to invite US and Canadian beta team readers to take a look at the US and international version which will be out for eBooks and paperback by Christmas.

We’re doing the same for Alien Legends: A Selection from the Repository of Imagination by Gill Shutt. (If you’re interested in joining the beta reader team for either book, do please get in touch…)

In fact, there is a lot of work quietly going on to get the imprint fully underway.

I’m a little nervous, but we want our books to be as good as we can make them.

We shall soon see how it turns out.

A superb cover by Derek Jones